Higher Education Marketing & Recruitment Strategy

In this project, I worked directly with a local higher education institution to support student recruitment, public engagement, and retention efforts. My role involved creating and implementing marketing strategies that connected with both prospective and current students across multiple channels.

Key contributions included:

Writing and producing radio advertisements that promoted academic programs and featured personal student experiences

Designing and managing a community parade float for several local parades to enhance the school’s public visibility

Participating in high school outreach efforts, representing the institution at recruiting events and building relationships with local students

Supporting student retention initiatives by collecting, organizing, and presenting feedback from students to the administration — helping guide improvements in the student experience

This hands-on work gave me a deeper understanding of how creative messaging, local engagement, and internal feedback loops can work together to strengthen both enrollment and student satisfaction.