Devotional Coloring Book Launch Strategy for Author Lauren Murphy

Main Street Business Partners worked with author Lauren Murphy to support the launch and promotion of her devotional coloring book. This project focused on developing a professional, faith-centered brand strategy and outlining a clear roadmap for sales and outreach. Our work began with identifying Lauren’s ideal audience through a customer avatar, which served as the foundation for a content and marketing plan tailored to her message. We created a comprehensive social media strategy to grow her presence across platforms like Facebook, Instagram, and Pinterest, along with post ideas, engagement tactics, and community-building tools.

In addition to online growth, we developed a retail outreach strategy aimed at Christian bookstores, gift shops, and ministries, including bulk pricing and value-based partnership messaging. We also crafted an influencer and ministry collaboration plan to connect Lauren with aligned bloggers, content creators, and nonprofit organizations. To support long-term sales and accessibility, we guided Lauren through self-publishing via Kindle Direct Publishing (KDP), including print-on-demand setup, ISBN registration, and extended distribution options. The final deliverable included a clear action plan for ongoing promotion, bundling opportunities, and bookstore placement pitches — helping turn her creative project into a scalable, ministry-minded product ready for retail and beyond.